Attune was founded by a pair of career mechanics who believe that cyclists deserve more from their bike shop than products. Although they had built a regional reputation for solving the most esoteric bike issues, the guys still couldn't believe that riders on bikes with prices comparable to automobiles haven't been introduced to their bikes in a manner that positioned them to fully enjoy and maintain their rides. This often leads to frustration and burnout with the sport, as well as significant expenses when they haven't been educated on the way their bike worked, or the effect of different forms of treatment. Not only is a a(t)tune something any quality bicycle requires regularly, it is equally important to us that you have the resources necessary to elevate your awareness of your bicycle. While we require any bike bearing our frame stickers to exhibit a tangible level of care in build and service, only a harmonized rider and machine can truly be considered "attuned".